About Same Dish, New Fish

Same Dish, New Fish is a South Australian Government initiative delivered by Primary Industries and Regions South Australia (PIRSA) that promotes the catch and consumption of less popular fish and seafood.

The Fisheries and Aquaculture division of PIRSA enables the sustainable development of South Australia’s resources and the balanced growth of our fisheries and aquaculture industries. PIRSA manages South Australia's fish stocks in partnership with industry and the community.

South Australia’s waters are home to some of the most sought after premium seafood in the world but the majority of fishing activities are focused on a small number of popular species.

Same Dish, New Fish aims to inform and educate seafood consumers and recreational fishers on how they can change dining, shopping, cooking and fishing habits to choose less popular species.

Promotional kit

A suite of resources are available to help you promote Same Dish, New Fish in store and online.

Social media

If you want to promote Same Dish, New Fish on your social media channels, you can:


Subscribe to Fish Facts to stay up to date with all fishing related communication from PIRSA.


For logo requests and other communication enquiries, please contact PIRSA.Communications@sa.gov.au

For media enquires please contact PIRSA.Media@sa.gov.au

Page Last Reviewed: 08 Jul 2020
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